I was going to put this into last weekend's tidbits but I wanted to explore this topic a bit more.
I think Konrath oversimplifies, in that he was a published author before going the ebook route. Writers with little or no experience, no audience and no name recognition might take his success and run with it, to disappointing results.
On the other hand, his arguments beg the question, "Why not?" Maybe you won't make as much, but something is better than nothing, right? Why forego revenue for up to two years when, with some dedicated attention to detail and professionalism and at most a small investment for cover art and editing, you could publish your work yourself?
New writers have a chance to break into publication using platforms like Kindle, Smashwords, Nook, etc. If they're especially savvy with promotion, they can do really well. My only hope is that writers of all experience levels will take the time to put out a polished product -- high level of craft, professionally edited manuscript, quality cover art. Just because you've finished a first draft doesn't mean it's ready for prime time.
Midlist authors with an existing audience, an audience that may include readers clamoring for titles no longer in print, may have an opportunity to re-release their backlist if they have rights reversion. They also have the opportunity to publish new titles that their agent and/or editor reject.
Some bestselling authors may make a windfall. They've already got an audience willing to snap up anything they publish. However, since not all of their large reading audience has ereaders, they have to consider is there actually a bit of a downside for them to not go with a traditional publisher who can offer both print and ebook formats. Could they actually lose sales?
What do you think? Are you considering self-publishing your work? Possibly foregoing traditional publication altogether or maybe splitting hairs and trying to publish both ways? Who has the opportunity to benefit most from this ebook self-publication phenomenon?
Peace & Blessings,
Stay focused. Be deliberate. Believe.